The cabinet was designed by George Faraco, initially with the joysticks encased in pink domes meant to represent breasts.

Although this design inspired the advertising flyer on which it appears behind a man chasing a woman in a nightdress, it was changed to use regular joysticks soon after release.

Alcorn thought that combining that defect intentionally with a motion circuit could create dynamically changing mazes.

[7] According to rumor, Faraco got the idea from a joke that joysticks resembled phalluses, and that Atari should make a game with female controls.

[3] The breast-like controllers reappeared in yellow in prototype versions of the 1974 Touch Me arcade game, but were not used in production.

[7] Due to their acquisition of Atari's Japanese division, Namco distributed the game in Japan in November 1974.

[11] In an August 3, 1973, memo to the Atari engineering department, co-founder Nolan Bushnell laid out plans for the company to create a prototype 20-player version of Gotcha in time for a trade show later that year, though no such game was ever made.

[12] Gotcha was not commercially successful; later sources have described it as receiving a "lukewarm reception" and "arousing little more than controversy".

[1][2][13] Ralph Baer, however, claims it sold 3,000 units, which would make it the seventh best-selling arcade video game of 1973 according to him.