[1] After immigrating to the United States in 1870 from Germany, in 1876 Storz moved to Omaha and became the foreman of a brewery founded in 1863.

In response to pressure from the Prohibition Movement, in 1907 the Nebraska Legislature passed the Gibson Law which made it illegal for breweries to own saloons.

While this appeared to meet the letter of the law, in 1914 the Nebraska Supreme Court revoked an Independent Realty Company saloon's liquor license, finding that the grounds were still controlled by Storz Brewery.

In 1905 Gottlieb had a mansion built at 3708 Farnam Street that today is listed on the National Register of Historic Places.

When Nebraskans voted to repeal the state's constitutional prohibition in 1934, Storz was again in business and quickly was making up to 150,000 barrels a year.

His adopted daughter Louise was noted for her short marriage in 1912 to Carl Hans Lody, who was to win notoriety as the only German spy to be publicly tried for espionage in either World War.

However, Louise (or perhaps it was the whole family) was not to be denied and after reinstatement of the suit, decree nisi was eventually granted in March 1914.