Simultaneously shot in Tamil and Telugu languages, the film was produced by Prakash Raj under the banner of Duet Movies.

[3] The film also features Prakash Raj, Harish Uthaman, Nassar, Elango Kumaravel, Vignesh, Sricharan, and Brahmaji in supporting roles.

After finding a strong opposition from Pasupathy's son Saravanan / Jagapathi and Palani / Rambabu, Arjun, along with his friend Venky and Yazhini, assembles all their college friends as a group along with the neighbor village youths as a group to find the mystery behind Shanmugam and Rajeshwari's absence from the village, only to learn that they were killed and buried at the grounds of a damaged monument.

Palani confesses the same in front of the magistrate, which leads her to issue an arrest warrant on Saravanan as well as Pasupathy, who was aware of the happenings.

[6][7] The film was first reported in August 2011, when it was announced that Naga Chaitanya would come together with director Radha Mohan to make his debut in Tamil cinema by starring in a bilingual venture.

In early 2012, Varalaxmi Sarathkumar was selected to play the lead female role, even before the release of her debut venture Podaa Podi, mentioning that the bilingual would be an "important film in her career".

[10] A photoshoot was subsequently held, while Chaitanya's father Nagarjuna agreed to finance the film under their home production house, Annapoorna Studios.

Furthermore, Amala Paul was approached for the role, while Nithya Menen, Priya Anand, Aindrita Ray and Nidhi Subbaiah were all also considered.

Based on the theatrical trailer of the film a local leader in Tamil Nadu, Pongular Manigandan, accused the producers that the movie will provoke people to indulge in incidents like Dharmapuri caste violence and is supportive of honour killing, which was subsequently denied by director Radha Mohan: "The film is not based on the Dharmapuri incident.I request all those who are alleging to watch the movie first and then comment."

While the underlining points of the film are content, performances of the young and senior actors and the message, the main drawback is lack of entertainment values.

Nonetheless, people have praised Allu Sirish for choosing an off-beat film to make his debut as an actor rather than opting for commercial potboiler.

[18] The Hindu gave a review stating "A good premise, but the film fails to build it up to give us a riveting watch".

[19] The Times of India gave a review stating "Gouravam is proof that you need more than good intentions to make a movie about a social evil.

The film is a social drama that unfolds as a mystery but the catch is that unless you have been living under a rock, you would know its revelations even as its sets up its plot.

[23] 123telugu.com gave a review of rating 2.75/5 stating "Gouravam is an intense and thought provoking film with a unique story.

"[26] Baradwaj Rangan of the Hindu wrote "For a plot strewn with internecine caste rivalries, petrol-bomb attacks, a procedural-type investigative set-up and a simmering Prakash Raj (he plays the village’s periyavar), Gouravam never really gets going.