During the work on the song, composer Joakim With Steen invited musically interested friends and acquaintances to a closed Facebook group, JOWST - making a hit.

[4] Verdens Gang reviewer Stein Østbø felt "Grab the Moment" has "a hell of a sticky feel-good chorus" and stated simultaneously: "No, I do not think we [will] win in Kyiv with this.

[6] Dagbladet agreed, and thought Norway would get far in the Eurovision Song Contest in Kyiv: "It's catchy, modern, and apparently has a European appeal", wrote reviewer Anders Grønneberg [no] after the victory.

[9] The song was the fourth entry on the scene, with Aleksander Walmann as vocalist, while Joakim With Steen stood on the stage as a DJ, wearing a lightmask.

JOWST and Walmann were confirmed to be taking part in Melodi Grand Prix 2017, Norway's national selection for the Eurovision Song Contest 2017, on 7 February 2017.

[11] In the final, held on 11 March, JOWST and Walmann received the maximum 12 points from four of the eleven international juries in addition to winning the televote.

JOWST performed 17th at the grand final on May 13, 2017, finishing in 10th position, receiving a combined total of 158 points from the jury vote and televote.