[6] In 1909 the guide was made a weekly, and George Fisher Chipman was appointed associate editor.

[9] The guide was tightly controlled by the parent company and the associations of grain growers, who ensured that it was independent of political parties.

[4] The guide covered topics of interest to western Canada prairie farmers including politics, cooperative associations, animal husbandry and new agricultural techniques.

[6] The guide included a woman's page from its first year, which discussed suffrage, equal rights, dower law and homesteading.

The woman's page later included a readers' forum, advice on managing a household, and opinions on marriage, motherhood, women's work and finances.

Other well-known women wrote letters or gave commentaries, including Ella Cora Hind, Nellie McClung, and Irene Parlby.

[11] All the editors were social feminists who believed that women had accepted responsibility for caring for the home and children, but that they should be educated, have property rights and have a voice in political debates.