Gran Cuñado

Gran Cuñado (in Spanish, "Big Brother-in-law") was a segment of the Argentine TV programs Videomatch and Showmatch, hosted by Marcelo Tinelli.

[1] The segment was a parody of the reality show Big Brother, with the politicians staying at a "house" where they pretended to live, and a regular nomination process through which one participant was eliminated at a time.

The specific phrase was used several times by Kirchner during a ceremony in the town of Tres de Febrero, shortly after his defeat in the elections at Catamarca.

The imitations were developed in two main contexts, the "house" and nominations; both parodies of similar procedures performed in the reality show Big Brother.

Groups of participants were nominated for eviction and viewer could vote by phone to decide who should "leave the house" and cease to be part of the program.

The program office decided to include the imitations of Anita Martínez and Toti Ciliberto respectively, but only for scenes in the house without incorporating them into the system of nominations.

This edition was broadcast for much of the electoral campaign for the legislative elections in Argentina in 2009, and given its huge success, several media suggested that it influenced to some degree its development.

[citation needed] The politicians parodied were: "Gran Cuñado" generated a stir in the real political world, and several leaders expressed positive or negative opinions about the program.

Until the electoral ban began at midnight June 25, it was speculated that Néstor Kirchner would perform in the program, but there was only a phone call.