The two labels maintained a close relationship, co-hosting club nights including Friends and Family, Counter Culture and developing related radio shows and merchandising.

Grand Central also had a digital sub-label, GC3 which developed in the early to mid 2000's.

The label invested in various music artists and performers developing and promoting both physical music releases and subsidising live tours, for artists predominantly from the UK and the North West of England.

Several high profile collaborations with international artists such as Bobby Womack, The Jungle Brothers, Sharleen Spiteiri from Texas and others meant the label achieved profile way beyond its size.

Embracing emerging digital culture, Grand Central established early company websites and an online merchandising shop, using this as a creative shop window for its artists and developing the visual and music personality of the collective.