Released in 2012, it is a heavy metal song with explicit lyrics about a large orgy of gay cowboys taking place at the titular ranch.

The song was originally created by MacDonald as a protest against radio stations based in Nashville, Tennessee, which rejected his previous country music for having homosexual themes.

[2][3] MacDonald viewed this as homophobia in the country music industry, and created "Ram Ranch" in 2012 out of spite, describing it as a "protest song" in an interview with Rolling Stone.

The lyrics feature explicit phrases such as "eighteen naked cowboys wanting to be fucked", and "big, hard, throbbing cocks waiting to be sucked.

[5][3] According to Rolling Stone, the song was chosen to make fun of the Dodge Ram trucks used by the protestors, as well as to subvert their patriotism since MacDonald was Canadian.