In 1968 the organization changed its name to the Society of Graphic Designers of Canada (GDC) with the Federal Charter approved on in 1976, unifying the country under one national association.

[5][6] In 2021 the organization changed its name to the Design Professionals of Canada (DesCan) to more accurately reflect a broadening variety of membership.

Through the media, publications, seminars, events, conferences and exhibits, the DesCan builds awareness of graphic and communication design and its essential role in business and society.

Designers who have received the honour include Allan Fleming (1960), Burton Kramer (1975), Chris Yaneff (1983), Paul Arthur (1996), Jim Rimmer (2007), and Mark Busse (2014).

[14] This provides DesCan members with the opportunity for international recognition, professional development, and a global perspective on graphic design.