Grapico

Grapico is a caffeine-free, artificially flavored carbonated soft drink with a purple color and a grape taste that is sold in the Southeastern United States.

In the spring of 1926, J. Grossman's Sons sold the Grapico business to the Pan American Manufacturing Company in New Orleans.

R. R. Rochell had first become a wholesale syrup customer of J. Grossman's Sons in the summer of 1917 to serve the Alabama soft drink market.

By the time Pan American had lost their artificial grape drink name in 1929, Rochell was selling bottled Grapico in Alabama, Florida, Georgia, Mississippi, and Louisiana.

Buffalo Rock revived the Orangico trademark in 1999 for an artificially flavored orange drink and introduced Diet Grapico in 2005.

[2] In January 1912, J. Grossman's Sons lent $1000 to a Lewisburg, Louisiana, saloon owner who they successfully sued eleven months later to recover the amount against his real estate.

[6] At that time, Grapico consisted of a syrup that, when mixed with soda water, had the taste, smell, and color of a genuine grape drink.

[7] Prior to 1916, J. Grossman's Sons contacted American jazz composers Peter DeRose and Ivan Reid to write a song about Grapico.

[8] DeRose, who would later be inducted into the Songwriters Hall of Fame, produced the piano accompanied song, Meet Me in the Land of Grapico.

In 1920, the demand for soft drinks significantly increased as a result of the prohibition against alcohol in the United States that began on January 29, 1920.

233 of 1920, which read:That all persons, associations of persons, firms and corporations engaged in the sale of soda water, ice cream, confections, soda pop, Coca Cola, Chero-Cola, Grapico or other similar soft drinks or beverages or refreshments, shall pay license based on the gross annual sales, and such licenses are hereby fixed and graded as follows.

[21] In June 1922, Grapico Bottling Works furthered the connection between the artificially flavored beverage and real grape juice through an advertisement campaign.

[22] Although not true, this information was consistent with the Grapico product labels used by J. Grossman's Sons on the barrels that were shipped to and received by R. R.

[6] Since almost its inception in 1914, Grapico was associated with real grape juice by J. Grossman's Sons through its advertisements and business stationery.

[27] In July 1928, the Federal Trade Commission charged Pan American with unfair methods of competition and deceptive practices.

[28] After learning of the Federal Trade Commission complaint, Pan American altered the labels it used on its one-gallon concentrate jugs.

[27] However, the efforts were too little, too late and Pan American and its "representatives, agents, servants, employees, and successors" lost the right to use the word "Grapico" to designate their artificial grape drink as of 1929.

[30] In addition, the caps made by the machine did not seal properly so that carbonation gas escaped from the Grapico bottles.

[30] The matter was resolved 3½ years later by the Louisiana First Circuit Court of Appeal, who set aside the machine sales contract so that Grapico Bottling Works no longer owed the balance.

Just before he died in early 1940,[35] R. R. Rochell filed for a federal trademark on Grapico on behalf of Orange Crush 7-Up Bottling Company.

[53] Buffalo Rock revived the Orangico trademark in 1999, this time to be used on an artificial orange syrup rather than a real orange-based drink.

[1] Grapico is mentioned in Fried Green Tomatoes at the Whistle Stop Cafe, 1987 best selling novel by Fannie Flagg.

[57] Anne George's 1996 novel Murder on a Bad Hair Day: A Southern Sisters Mystery,[58] and the 2004 novel Making Waves by Cassandra King,[59] Grapico mixed with Absolut Peppar jalapeño flavored vodka is a drink called the Ex-girlfriend.

Cover sheet for the 1916 song "Meet Me in the Land of Grapico"
June 1, 1922 ad by Grapico Bottling Works in The Jacksonville Metropolis Florida newspaper.
1917 image of J. Grossman's Sons packaging Grapico syrup in barrels for use by Grapico Bottling Company
1917 image of J. Grossman's Sons adding Grapico soft drink to bottles to be sold to consumers.
Grapico logo from the 1920s to the 1980s.