He mentioned having "cut ten songs" in July, whilst also making note of the fact that he and Big Kenny "actually agreed on something in the studio.

"[20] Big & Rich kept the project on a small scale, only previewing the music for their label Warner Bros. Nashville, who claimed that it was their "best material since Horse of a Different Color.

Big & Rich posted a video detailing their new single and record label on their YouTube channel in February, claiming that they wanted to control the release schedule of their music so they could "cut a song and have it in the fans' hands the next day.

In a solo interview, Big Kenny mentioned that having complete control of their musical endeavors would allow the duo to "see what's working and what isn't," as well as to release the album when they see fit.

[23] In an exclusive interview with Nashville.com, Big & Rich shared their thoughts on the album and their decision to start an independent record label.

"[25] On September 13, Big & Rich announced via their Facebook that the entirety of Gravity would be available for streaming a full week before release exclusively through Pandora Radio.

In a pre-release review for Country Music Chat, Nicole Piering expressed that "this album has a track for everyone, truly defying gravity.

[7] Erik Ernst wrote in his positive review for Journal Sentinel that "Big & Rich have released a mature set of songs that find the still fun-loving pair sounding kind of classic.

"[12] In a preview for the radio station WOW Country, Rich Summers expressed the merits of each of the album's tracks as well as imploring readers "don’t leave this one out of your collection.