Gravity the Seducer is the fifth studio album by English electronic music band Ladytron, released on 12 September 2011 by Nettwerk.
The song "Ace of Hz" had previously been released as a single from the greatest hits album Best of 00–10 before appearing on Gravity the Seducer.
[10][11] Gravity the Seducer was recorded in Kent, England,[6] and was co-produced by Barny Barnicott, who had previously collaborated with Arctic Monkeys and Editors.
[15] The title Gravity the Seducer is taken from a line in the song "Ninety Degrees", which Hunt has described as "expanding our creative horizons".
[17] In support of the album, Ladytron toured Europe, North America, Brazil, Chile, Thailand, Indonesia and Singapore throughout 2011.
[4] Chris Todd of Clash magazine lauded Gravity the Seducer as "an album of lush and elegant pop music, beguiling and gloriously cinematic.
[29] Larry Fitzmaurice of Pitchfork dubbed the album "upsettingly uneven", adding that it represented a transition away from the sound of band's earlier work, which he felt was still evident in "Ace of Hz" and "Mirage", towards a "floatier, airy feel".
[28] Spin magazine's Barry Walters remarked that the album "lacks the infectious, dark-disco rumble" of Ladytron's earlier work, noting that it "withhold[s] the hooks that previously put the sweet in their bitter".
[33] John Calvert of Drowned in Sound characterised the album as "slightly bland" and "nondescript in its understated sophistication", concluding that "Gravity the Seducer never manages to get under your skin the way the band intended".
They also released an exclusive limited-edition blue vinyl of this remix album on Record Store Day special Black Friday.