[3] Former Navy SEAL and Trump supporter Carl Higbie was brought on to serve as the PAC's spokesman he has since been removed from that position.

[13] In July 2016, the PAC released its third ad entitled "Leadership" featuring former New York City Mayor Rudy Giuliani.

But an independent TV-ad tracking firm, Advertising Analytics, said that its data showed only less than $0.4 million spent between January 2017 and December 2019.

[5] In December 2016, Great America PAC announced the formation of a new offshoot called the Great America Alliance, which it described as a research and issue advocacy organization whose mission was to support the "Trump Agenda" by advocating "a stronger economy, a more secure nation, and a society with less government intrusion and more freedom for American citizens.

[19][20] In June 2017, during the period when former FBI Director James Comey delivered three hours of sworn testimony before the Senate Intelligence Committee regarding Trump's dismissal of him as FBI director and the many suspicious[21][22] links between Trump associates and Russian officials and spies, Great America Alliance spent $400,000 (~$489,080 in 2023) on an Internet and television advertising campaign that criticized Comey, calling him "just another DC insider only in it for himself"[23] and saying he "put politics over protecting America" even as "terror attacks were on the rise.

"[25] The Great America Alliance paid $2.7 million to consultants in 2017 and 2018, according to tax forms filed with the IRS, accounting for nearly half the group's total operating expenses.