Established in 2014 as Ride TV, the network was originally focused on equestrianism.

After being acquired by Great American Media, the network relaunched as GAC Living and refocused on lifestyle programming targeting the southern U.S.—effectively assuming the former format of Great American Country after it was relaunched as GAC Family.

"[2] On June 8, 2021, it was announced that both Ride TV and Discovery Inc.'s Great American Country would be acquired by GAC Media, an investment group led by Tom Hicks and former Crown Media Holdings CEO Bill Abbott.

[5] In July 2022, GAC Media announced that GAC Living would be renamed Great American Living on August 20, 2022, as part of their corporate rebranding as Great American Media.

Its schedule was originally focused on horse sports such as equestrian, rodeo, and bull riding (such as the PBR Velocity Tour), purposefully excluding horse racing, whose niche was already filled by the TVG Networks.