Great Britain sent a delegation of fifty athletes to compete in eleven sports and were led by Andy Hunt as Chef de Mission, but despite being set a target of three medals by UK Sport, the team won just one, Amy Williams' gold in the women's skeleton, and finished 19th in the medal table.

In August 2009 the BSFF was £300,000 in debt and a number of British skiers, including medal hope Chemmy Alcott, were forced to fund their own summer training camps in New Zealand and Chile.

[8] On 5 February 2010, just a week before the opening ceremony of the Games, it was announced that BSSF had entered administration after the Royal Bank of Scotland withdrew the organisation's overdraft facility.

[9] The financial difficulties suffered by Alcott, partly as a result of the BSSF collapse, led her to consider her future in the sport at the end of the Games.

The preparations of Britain's skiers were disrupted by the collapse of Snowsport GB, but all athletes were able to enter the games after the intervention of the British Olympic Association.

[8][9] Alcott, considered a realistic contender for a medal, achieved the squad's best finish coming eleventh in the women's combined.

[12][13] Britain sent a single biathlete to the Games; Lee-Steve Jackson was the first British competitor to qualify for the Olympic pursuit and finished in 56th position.

[16] Nicola Minichiello and Gillian Cooke went into the two-woman event as the reigning world champions and after two of four runs were placed tenth, one position ahead of Paula Walker and Kelly Thomas.

[20] Curling events at the 2010 Winter Olympics were in the form of a round-robin tournament; each nation played all others in a group stage with the top four qualifying for medal playoffs.

The men's team, the reigning world champions, won group stage games against France, Denmark, China, United States and Germany.

[26] Brother and sister pairing Sinead and John Kerr were considered medal contenders before the Games as they entered the event ranked fifth in the world.

Sarah Sauvey became the first Briton to compete in Olympic ski cross, as the sport was making its debut in Vancouver.

Eley achieved the squad's best individual finish, coming sixth in 500 metres, a position matched by the relay team.