[5] Film icon and director Raymond Longford, whose independent production company had come under attack by the group,[6] said in 1927 that "had it not been for the activities of that firm in its endeavour to crush it in its infancy, the local picture would now be 10 years at least advanced to the height now attained by the Americans.

This new company split from Australasian Films, established the Hollywood-model subsidiary Cinesound Productions, expanded into radio and newspaper, and kept its major focus on building and managing cinemas.

[citation needed] In 1945, the last year of World War II, there was a box office boom and the British Rank Organisation purchased a half share in Greater Union Theatres.

The purchase price of £300,000 for the 22 suburban and regional cinemas was "believed to be the largest motion picture transaction ever made in Australia".

[12] In October 1980, the company bought the building that had once housed the first cinema in Adelaide, West's Olympia, also in Hindley Street.

The below locations do not include sites that operate under the joint venture between Village Roadshow and Event Hospitality & Entertainment known as Australian Theatres.

V-Max cinemas feature enhanced film display, picture quality, and immersive surround sound.

[citation needed] Albany, Queen St Auckland, St Lukes, Henderson West City, Mt Wellington Sylvia Park, Broadway Newmarket, Glenfield Mall on level 5 Entertainment, Manukau Amersham Way, Highland Park, John Goulter Mangere, New Lynn and Crosstown Lakewood Court.

4DX stimulates all five senses, featuring moving seats and special effects including wind, fog, water and scents that synchronise with the action on screen.

[citation needed] EVENT Boutique cinemas feature recliners with footrest, and in-cinema food-and-drink service.

[citation needed] Moonlight Cinema is an outdoor seasonal exhibitor that operates in most Australian metropolitan areas.

[27] The division continues to grow and has signed 3 new venue contracts since its acquisition, and currently operates in: New South Wales Queensland South Australia Victoria Western Australia In addition, each venue offers 'Gold Grass' a luxurious outdoor-cinema experience, similar to the offerings of Event Cinemas' 'Gold Class'.

The program is aimed at encouraging brand loyalty and recognising VIP Customers and currently has over 3 million members in Australia.

[citation needed] The exhibition and production company that became Event Cinemas has been widely criticised as the cause of the downfall of early Australian film, which was argued to be the best in the world at the time.

After negative public reaction and a threat of investigation by NSW Fair Trading, the company was forced to revoke the rule.

There were various technical difficulties which resulted in the audience being asked to leave and a manager threatening Burrowes for filming the crowd's reactions.

[33] In the lead up to the 2016 Australian Federal Election, Chairman Alan Rydge was reported to have donated to Prime Minister Malcolm Turnbull's controversial political fund the Wentworth Forum.

[34][35][36] There have been numerous incidents of faulty popcorn machines causing fires to break out in Event Cinemas complexes, including Top Ryde in 2011, Adelaide and Rockhampton in September 2015, Perth in December 2015, and Sydney in August 2016.