GreenSpace is a social network game created to promote environmentalism.
[3] The game began its open beta in August 2011 and soft-launched on December 1, 2011.
As players reach in-game milestones in GreenSpace, trees will be planted by WeForest to reflect their progress.
[5] In November 2012, as part of its partnership with weforest.org, RocketOwl announced that it would plant a tree for every new GreenSpace player until the end of 2012.
[6][7] In November 2012, GreenSpace hit a high of 80,000 monthly active users.