Green Flag Limited[1] is a British roadside assistance and vehicle recovery provider, which is part of the Direct Line Group.

Slicer and Pittock's National Breakdown Recovery Club operated under a different model, using a network of garages and mechanics that would recover and fix members' cars.

[4] When the service began as a three-man business (with Ernest Smith[2]) in 1971, membership only covered breakdowns within a 50-mile radius of their Morley Street base in Bradford and cost £1.50 a year.

[5] The company was renamed Green Flag in 1994 and, under the leadership of Chief Executive Ernest Smith, looked to expand into other insurance services.

[14] In 2015, Direct Line Group announced it would consolidate its sites in the Leeds area, with the closure of the Green Flag Operations Centre in Pudsey.

All staff were retained and moved to the Group's new site in Leeds at The Wharf buildings, with Green Flag operations in Glasgow continuing as normal.

Green Flag no longer provides coverage for Esure and Sainsbury's Bank customers, these contracts were lost to the RAC following re-tendering.

Green Flag relaunched their advertising in August 2017, changing their motto to "Common Sense to the Rescue" and targeting AA and RAC customers more directly with their campaigns.

[43] This increased to a score of 87.33%, and an improved ranking of 3rd in the newest Auto Express Driver Power Survey in 2014, seeing Green Flag outrank both the AA and RAC.