Green Team is an independent strategic brand communications and creative agency with offices in New York, Sydney, Melbourne, Hobart, São Paulo and Mexico City.
Green Team's mission statement is "We consider the environment to include every social, natural and cultural surrounding that impacts the health of our minds, bodies and spirits.
So defined, museums and marshlands are equally critical habitats; workplace diversity and World Heritage sites are both in need of preservation; and racial discrimination is just as toxic as diesel fumes."
Green Team president Hugh Hough was chosen as one of Al Gore's ambassadors for the Inconvenient Truth film in 2007.
The Awakening Consumer demographic is similar, though more expansive, to the market segment designated LOHAS.