[2] It is Owen's first album with the label after leaving RCA Records Nashville in 2017.
[3] Owen wanted the theme of the record to be appreciation of his home state of Florida, as well as a "pure representation of who I am, where I've been, what I love and where I am going", calling it a "fresh hello from a point in my career where I feel so comfortable and fulfilled".
[4] Owen announced the title on his social media accounts in late February 2019[5] before posting the full cover art on March 1, which resembles a postcard depicting "everything Florida has to offer", including palm trees, oranges, and a sailboat.
[4] The cover art and title is similar to Bruce Springsteen’s 1973 debut album, Greetings from Asbury Park, N.J.
8 on Billboard's Top Country Albums chart,[6] selling 4,000 copies in the first week.