Greg Sams

Gregory Sams (born 1948 in Los Angeles, California) is a UK-based, American-born, fractal artist, author and publisher.

[1] Greg moved to London and, aged 19, then subsequently opened SEED, a macrobiotic restaurant in Paddington with his brother Craig Sams in 1968.

During the 1970s, Greg, his brother Craig and their father Ken edited and published a magazine called 'Seed, the Journal of Organic Living' over a seven-year period.

[6][2] In 1982, Greg left Whole Earth Foods with his brother who went on to become chairperson of the Soil Association, and develop Green & Blacks organic chocolate with his partner.

[7][8] \\ An enthusiast of the counterculture movement, such as the non-violent direct action street reclaiming events in the UK and elsewhere such as Reclaim the Streets, Sams began writing books that were promoted at these events, as well as during various trance music, psytrance and acid techno raves and free parties around the UK.