[4] In 1994 Semu also directed the music video for New Zealand hip hop group Sisters Underground's classic song ‘In the Neighbourhood’.
[5] The museum invited Semu to respond to a piece of advertising collateral, the 'Bonded by Blood' poster, which had been gifted to Quai Branly, to commemorate the All Black’s 2006 tour of France and the 2007 Rugby World Cup.
[6] In 2012 Semu placed an archive of his negatives, proof sheets and film reels, diaries and ephemera, and examples of his commercial work, on long-term loan to the Auckland Art Gallery.
Part of his ongoing exploration of the colonisation and Christianisation of the Pacific, these works also reference the genre of European history paintings from this period.
In them Semu works with indigenous actors in the Cook Islands to re-stage and photograph two important 19th century paintings: Théodore Géricault’s The Raft of the Medusa (1819) and Louis John Steele and Charles F Goldie’s The Arrival of the Maoris in New Zealand (1898).