[3][4][5] She posed for the February 2004 issue of FHM, along with fellow snowboarder Tara Dakides and sportscaster Jamie Little.

[7] Starting in 2007, Bleiler expanded her career into snowboard and outerwear design, through Oakley and K2 Snowboarding, designing her own signature outerwear line for Oakley, and participating in the K2 Alliance, which develops and tests women's products, as well as working on the graphics for several K2 Boards.

During the summer, Gretchen Bleiler coaches and mentors youth at High Cascade Snowboard Camp.

[9] Bleiler announced her retirement in January 2014 after being injured in a 2012 training accident and failing to make the 2014 Winter Olympics team.

[10] She is currently pursuing speaking, writing, teaching, activism and being an entrepreneur;[11] she is an owner of ALEX Bottle (which stands for "Always Live EXtraordinarily") with her husband Chris.