The group was designed to represent the elderly vote, advocating issues dealing with aged care and a mature perspective on national policy; hence the name "grey power".
The party's state president in New South Wales was Robert Clark, an anti-immigration campaigner and the founder of the Immigration Control Association, which advocated for a return to the White Australia policy.
[1] Grey Power ran in the 1989 Western Australian state election, garnering 5.2% of the total lower house vote.
However after the election a "bitter power struggle" emerged which resulted in the "virtual collapse" of the party in Western Australia.
[2] The Canberra Times observed in 1989 that the party "remains fractured, with, as yet, little unity of purpose among state organisations" and noted that the movement had been "dogged by allegations of links with right wing or racist groups".