[1] The airline ran a notable ad campaign which featured a Greyhound dog lifting its leg to urinate against the wheel of an airplane.

[3] The archaic 727s experienced high operating costs, requiring a third crew member in the cockpit and were also less fuel efficient than WestJet’s Boeing 737s.

[1] Evidencing weak business strategy, the airline failed to understand its passengers and competitors, and created a high-cost ineffective company.

Bypassing travel agents[1] until April 1997, which sold 80 per cent of airline tickets at the time,[3] automatically excluded a large passenger base.

Foreign ownership issues hampered obtaining a domestic airline licence, delaying the launch by several months and missing out on the lucrative early-summer traffic.