Pursuit owns and operates travel attractions and hotels in and around Banff, Denali, Glacier, Jasper, Kenai Fjords, and Waterton Lakes National Parks in Canada and the United States.

Viad Corp was renamed Pursuit Attractions and Hospitality, Inc. on December 31, 2024 after the sale of its convention and events services business (GES).

Greyhound entered the travel and recreations industry in 1981 when it acquired Glacier Park, Inc.[3] Viad Corp was founded in 1926 as Motor Transit Corporation after intercity bus operators Eric Wickman and Orville Caesar joined forces and consolidated several bus operations.

By 1930, more than 100 bus lines had been consolidated and recognizing the need for a more memorable name, the company was renamed The Greyhound Corporation.

While passing through a small town, Ed Stone, the route's operator, saw the reflection of his bus in a store window.

[citation needed] On October 21, 2024, Viad entered into a definitive agreement to sell GES to Truelink Capital.

[14] After the close of the transaction, Viad changed its corporate name to Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU).