Geir Gripsrud (born 1946) is a Norwegian organizational theorist, and Professor of Marketing at BI Norwegian Business School in Oslo.
[1][2][3] After his graduation, Gripsrud was marketing researcher at the Norwegian Fund for Market and Distribution Research (NFMDR) in Oslo, where in 1972 he wrote his first report entitled "On long-range planning in retailing."
[4] In the 1980s, he was appointed Research Professor of Marketing at the BI Norwegian Business School,[5] and in the 1990s also Dean of Bachelor Studies.
[4] His brother, Jostein Gripsrud is Professor in Media Studies at the University of Bergen.
Gripsrud has authored and co-authored numerous publications in his fields of expertise.