[6] During its E3 2012 press conference, and in the wake of the upcoming release of Windows 8, Microsoft announced the relaunch of the service as Xbox Music.

Joe Belfiore explained that the re-branding was intended to disassociate the service from the Xbox product line, making it more inclusive to non-Xbox platforms.

[20] Users' purchased music, and playlists consisting of songs available on the service could be synced through OneDrive and accessed from multiple devices.

Songs in a user's local library on a Windows 8.1 PC could be matched and made available to other devices if available on Groove Music Pass.

[20] Windows 10's Anniversary Update allowed users to hide features that require a Groove Music Pass from the interface.

Existing subscribers were refunded, and Microsoft began promoting Spotify as an alternative by allowing saved playlists to be migrated to the service.

[25] Groove Music lets users create a collection of songs and playlists that roam through the cloud on all the supported devices.