The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films,[1] now part of CJZ.

Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett).

[3] The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain.

[5] Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012.

Panelists have included: Karen Ferry,[16] Christina Aventi,[17] Dee Madigan,[18] Emily Taylor,[19] Pia Chaudhuri, Carolyn Miller, Adam Ferrier, Sunita Gloster, Lauren Zonfrillo, Priya Patel, Annie O'Rourke, Camey O'Keefe, Kirsty Muddle and others.

"[20] In 2013, The Sydney Morning Herald thought that by Gruen Planet, the show's creators had got the franchise format "down to a fine art".