[citation needed] Under the current ownership, Gruene Hall has become internationally recognized as a destination tourist attraction and major music venue for up-and-coming as well as established artists.

Gruene Hall has hosted such acts as Garth Brooks, Willie Nelson, Merle Haggard, LeAnn Rimes, George Strait, Townes Van Zandt, Jerry Jeff Walker, Lyle Lovett, Hal Ketchum, and Gregg Allman.

A focus on original music has made Gruene Hall an iconic music venue, helping to jump-start the careers of Lovett, Townes Van Zandt, Ketchum, Bruce Robison, Nanci Griffith, Ryan Bingham, Jimmy Dale Gilmore, Robert Earl Keen, Lucinda Williams, and many others.

[citation needed] In 2019, ZZ Top did interviews and played live music for many parts of the documentary That Little ol' Band from Texas at the dance hall.

At the end of the documentary, they walk out to the front of the dance hall in Gruene, with a clear view of some of the town, and drive off together into the horizon.