[6] The band achieved fame through their norteño cumbias, but upon the release of their full-length debut album in August 2023, El Comienzo, they proved they could delve into other regional Mexican styles, as well as outside the genre.
[7][8] In early 2025, a video went viral on social media, wherein Adelaido "Payo" Solís' grandmother, alias "La Abuela Frontera", dances Village People's "Y.M.C.A" with other relatives, a song used by the American politician Donald Trump for his 2024 presidencial campaign.
[10][11][12][13] Therefore, fans called for a digital cancel to the band, rejecting their presence in Mexico and refraining from consuming any content related to them, including songs, videos and live performances.
[18][19] On February 11, a petition at the American website Change.org was published by alias "Espíritu" to cancel the Grupo Frontera's participation at the 2025 edition of the Chicago Latin music festival Sueños.
[21] Periódico ABC's Juan Garza praised the way the band managed the controversy and spoke against the backlash, condemning the information spread on the networks as "erroneous".
[B] In addition, the February 7 statement polarized fans' opinions, some applauding it and others arguing it is not authentic and was only an attempt to maintain their reputation;[14][24] however, a representative of the group confirmed its autenticity.
[14] Around the TikTok dance video, "Espíritu" denied any explicit reference of an endorsement there, but he said it was implicit, while Chicago Sun-Times's staff opined "[Donald Trump] and [Grupo Frontera] [...] may simply have similar music tastes".