Grupo Senda

Grupo Senda is a private bus and coach operator providing services mainly in the northwest and centre of Mexico, as well as the United States through its subsidiary Turimex Internacional.

[2] The original vehicle was a truck to which Protasio Rodríguez fitted wooden planks and could carry up to 16 passengers.

[5] In 2022 the company announced it had reached an agreement with the majority of its creditors which allowed it to restructure over 3.6 billion pesos over a period of 8 years and a possible capitalization of debt with conditions to ensure continued operations.

[6][8][9] Studies of Hispanic transportation services to and from central Mexico show that more than 50 firms compete for customers and the industry has become more regulated and competitive.

Turimex, a wholly-owned subsidiary, focuses almost entirely on this market with large terminals in five cities in Texas and with a first-class service to and from Mexico since 2003.