Guča (Serbian Cyrillic: Гуча, pronounced [ɡûtʃa]) is a small town near the city of Čačak, located in the Lučani municipality, Moravica District, in the Dragačevo region of western Serbia.

It is famous for its annual Guča trumpet festival, which is held in town and is attended by several hundred thousand visitors each year.

[2][3] 900,000 visitors (estimation by the promoter) make their way to the town of 2,000 people every year, both from Serbia and abroad.

This event features previous winners, each orkestar getting to play three tunes while folk dancers, all kitted out in bright knitting patterns, dance kolos and oros in front of a hyped-up audience.

[4] In 2010, Guča celebrated its 50th anniversary and it was opened by the then Serbian President Boris Tadić.