Guarujá is a popular weekend destination for families from São Paulo, who can get there driving in less than one hour (through the Imigrantes highway).

Guarujá, its history, infrastructure and proximity to the country's most populous city, provides strong attractive real estate and tourism.

Much of the region on the coast, the beaches near the center (mainly Asturias Pitangueiras, Enseada, and Tombo) are taken by buildings devoted to the seasonal population, who arrives mostly in summer.

According to the IBGE of 2006 the production of wealth in the service area in the city, added that year, US$1.820 billion, equivalent to 0.14% in participation in the Brazilian GDP.

The Bosnia and Herzegovina national football team picked Guarujá as their base during the 2014 FIFA World Cup in Brazil.

The city will be served by the Guarujá Civil Metropolitan Aerodrome, located in the vicinity of the air force base.