The Guerin d'Oro (Golden Guerin) was an annual award which was handed out by the Italian magazine Guerin Sportivo to the best Serie A football player.

The first winner of the award was Claudio Sala, while the last was Carlos Tevez.

[1] Established 1976, the Guerin d'Oro was awarded to the player in Serie A with at least 19 games played, which had obtained the best average-media rating.

The latter was obtained by calculating the average rating of each player's season, based on weekly rating reports of Guerin Sportivo and the three main Italian sports dailies: La Gazzetta dello Sport, Corriere dello Sport, and Tuttosport.

[2] The award was suspended during the 2009–10 and 2010–11 seasons and discontinued after the 2014–15 season.