Guglielmo Caffè

[1][2] In 1952 the activity was moved to the quarter "Stratò" of Catanzaro where it targeted the entire country through the use of advertising vehicles the shape of a coffee pot with a cup made from a Fiat 1100.

In 1960 there was another move, this time to Catanzaro Sala, in a bigger facility, more suitable for the levels of production that the firm had reached.

[1] In March 1997, the first grandson of Papaleo, Daniele Rossi, was hired by the firm and put in charge of planning and quality control.

A year later Matteo Tubertini, a second grandson of Papaleo was introduced to the firm and put in charge of exporting Guglielmo coffee outside the country.

[4] From 1997–present there have been advances in the infrastructure:[3] The jacks, containing the "green coffee", are exported from the country of cultivation where there is the phase of toasting.

2nd stage (Roasting): Through the computer system a certain quantity of green coffee is taken away from the silo and put in a toasting machine.

Inside those machines, there is a rotating drum that, warmed from a methane furnace, at a temperature of about 240 to 300 degrees Celsius, roasts it.