The company is co-owned by former professional football player David Beckham and launched globally in June 2020.

[7] The company made its shares available through its initial public offering (IPO) on the London Stock Exchange (LSE) in September 2020, making Guild Esports the first publicly traded esports organization on the LSE, and raised £20 million (US$27.4 M) through the IPO.

[9] In January 2022, Guild Esports signed a 10-year lease for a 9,831 sq ft (913.3 m2) facility in London.

[10] On 6 May 2024, the Esports World Cup Foundation, funded by the Saudi Arabia Public Investment Fund and organizers of the Esports World Cup tournament series, announced the 30 organizations (known in the ESWC as Clubs) who would make up the Club Support Program, with Guild being one of them.

Guild's Apex roster announcement on 13 June drew criticism for using AI-generated artworks of the game's characters.