The single was released on 4 August 2004 by the record label Playground Music.

It was the last single from the album Dead Letters and also features the track "First Day of My Life" (live).

The band have said that this song is about how they have neglected their family and friends because of the demanding and time-consuming nature of their job.

In the video, The Rasmus are performing in a darkened room, with a photographer taking numerous pictures of different people and the band.

There is a problem in the photographs' development, and they turn into representations of the people's anguish, fear and pain.