[4] Jewell (2006) states the difference is a matter of degree: the gullible are "the easiest to deceive", while the credulous are "a little too quick to believe something, but they usually aren't stupid enough to act on it.
"[7] The verb to gull and the noun cullibility (with a C) date back to Shakespeare and Swift, whereas gullibility is a relatively recent addition to the lexicon.
In the Aeneid's version of the story, the Trojans are initially wary, but vanity and wishful thinking eventually lead them to accept the gift, resulting in their slaughter.
[15] In science and academia, gullibility has been exposed in the Sokal Hoax and in the acceptance of early claims of cold fusion by the media.
April Fools' Day is a tradition in which people trick each other for amusement; it works in part because the deceiver has a social license to betray the trust they have built up over the rest of the year.
Neuroscientist Hugo Mercier claims the opposite, that humans are intrinsically skeptical and difficult to persuade; we readily accept unsupported or false statements when they support our beliefs.
This theory struggles to account for the prevalence of conspiracy theories; Mercier explains these as "reflective beliefs" that are insulated from our "intuitive beliefs", meaning that while we hold them we do not base our actions on them;[19] an example of this is in the Pizzagate conspiracy where, despite many people falsely believing that a restaurant was harbouring child sex slaves, few took proportionate actions.