Located at Gurney Drive within the city's Central Business District (CBD), it was opened in November 2001 and is now managed by CapitaMalls Asia, a subsidiary of the Singapore-based CapitaLand.

[1][2] Its main anchor tenant is Parkson, while Golden Screen Cinemas operates the largest multiplex in northern Malaysia within the top floor of the mall.

The mall has attracted various established international brands, making it one of the major retail and lifestyle hubs in Penang.

[6] Aside from Parkson, its main anchor tenant, Gurney Plaza contains a wide variety of well-known international brands.

These include book stores like Popular, fashion names such as Marks & Spencer, Armani, Calvin Klein, Giordano, HLA, Kate Spade, Dockers, Hugo Boss, Tommy Hilfinger, Levi's, and Uniqlo, retail flagship/concept stores such as Padini and Brands Outlet (part of Padini), accessory firms such as Omega, Rado, Rolex, Tag Heuer, Pandora, Lovisa, and Swarovski, notable British sports fashion retailers JD Sports and Sports Direct, and the supermarket chain Mercato (formerly Cold Storage).