In the 14th century branched Posedarski who seated in Posedarje, and Kurjakovići who as magnates managed to gather much wealth and have high official positions at the Hungarian royal court as well two of their members became Ban of Croatia.

[7][8] Vladimir Mažuranić noted it is similar to the name of a prominent Hungarian noble Guz or Gus from 1096 and derived it from gusa ("marauding", "banditry", "brigandage").

[8] One of the variations, with two dragons outside the shield and inside it a goose with a crown on head, neck, and feet, was described by Samuel Timon in 1736 and allegedly was on the tombstone of Ivan Karlović (died 1531).

They originally had estates in the hinterland of Biograd in the medieval Luka and Sidraga županija,[19] specifically Kličević, Ceranji, Gušići, Obrovac, and Domakovci.

[11] Anachronistic is Roman origin from Titus Manlius Imperiosus Torquatus, a thesis argued by Miklós Istvánffy and Pavao Ritter Vitezović.

It is considered that the first known member is Prvaneg, župan of Luka, recorded in the 1060 document of the King Peter Krešimir IV of Croatia, whose office finished before 1066–1067.

Prvaneg's contemporary was Jure, whose son Thasa probably had a court title of tepčija, and a palace in Raštani which ceded to the Monastery of St. John as well to it sold some estates in Jelčani.

[11][22] According to the anonymous chronicler of Split, probably from the 14th century and recorded by a 17th-century historian from Zadar, Šimun Ljubavac, after the death of King Demetrius Zvonimir of Croatia emerged anarchy.

They both went to the king, where they presented themselves as "White Croats" (Creates Albi), and offered him rule over Split and Croatian Kingdom, which he accepted and went up to the Gvozd Mountain when returned due to Tatars intrusion.

[23] With unknown correlation, to the same period is also dated the event which involved župan Paulum de genere Gussithorum,[24] one of the twelve noblemen mentioned in Pacta conventa (1102) who negotiated with Coloman, King of Hungary.

Comes Slovinja, son of Boricius Gussich (1187),[25] is mentioned in the 1188 royal document of Béla III of Hungary, by which were confirmed estates of Rogovo, Vrbice, and Kamenjane which were given by Croatian Kings Krešimir IV and Zvonimir.

His son Dražen in 1181 was also a župan, and a function of pristav when Skradin's bishop Mihajlo awarded the Monastery of St. Dimitrije and Toma seized lands in Bubnjani, while settlement Biljane was owned by Ivan of Juraj.

Ladislav's sons Gvid, Desina and Pribislav had a dispute with cousin knez Kurjak who deprived them of their possessions but were returned by Paul I Šubić of Bribir.

Under the pressure of Kurjaković's,[21] and later Ottoman Empire conquest, part of the tribe moved to Gacka županija in the 15th century, where built Gusić-grad ("Gusić fort").

They were influential to the formation and command of an elite Croatian cavalry unit called as Cro(v)ati a cavallo or Cavalleria Croata which was used since the 15th century by the Republic of Venice in resistance against the Ottoman army forces.

[52] He was appointed as the army commander of that area by Provveditore Generale in Dalmatia, Leonardo Foscolo, and fought alongside Morlach leaders like Petar Smiljanić, Vuk Mandušić, Stjepan Sorić and others.

[18] He was mentioned in several epic verses of Razgovor ugodni naroda slovinskog (1756) by Andrija Kačić Miošić, where is described as a "mighty knight".

[54] His brother Juraj was a captain and count, who as a warrior and commander of the Morlach army participated in the liberation of Učitelja Vas, Islam Latinski and Ravni Kotari.

Frane died in 1717, with the last male descendant being his son count Petar Posedarski, the governor and colonel who led the seigniory from 1730 until his death in 1771.

[55] The last direct descendant was the princess Domenika, daughter of Petar Posedarski, who married nobleman Josip Benja, with all the estates then owned by the noble family Benja-Posedarski from Zadar whose rights were confirmed by the government in Vienna in 1822.

[11] The genus branched by his sons Budislav, Pavle and Grgur,[8] who during the 14th century were vassals of Paul and Mladen II Šubić of Bribir, and during Kurjak's lifetime they acquired Krbava županija as heirdom.

[28] At the time, the Republic of Venice impeded regular traffic along the coast which negatively influenced their main seats at Obrovac and Karlobag.

In the 1490s, count Karlo opposed the coronation of Vladislaus II of Hungary, while in 1494 his widow Doroteja Frankopan paid yearly tribute to the Ottomans.