Gustafer Yellowgold

[8] The illustrated music video collection chronicles the exploits of Gustafer, a friendly yellow alien who has come to Earth from the Sun to live out an explorer's life in an anthropomorphized version of the Minnesota woods.

The property is categorized as children's entertainment, but like Jim Henson's Muppets and Dr. Seuss's work it has adult cross-over appeal, as Taylor's live show opened for popular alternative music acts such as Wilco and The Polyphonic Spree.

[11] In 2023, concerts titled A Celebration of Gustafer Yellowgold were held in New York and Seattle, and included guest performers Norah Jones, Matt Wilson (Trip Shakespeare), David Poe, The Pop Ups, Joe Mailander (The Okee Dokee Brothers), Danny Weinkauf (They Might Be Giants), Jesse Harris, Justin Roberts, Frances England, Chris Ballew, Recess Monkey, and Taylor's wife Rachel Loshak.

The illustrations for the books were soon animated and released as a DVD entitled Gustafer Yellowgold's Wide Wild World in March 2005 by Apple-Eye Productions, a company started by Taylor and his wife Rachel Loshak.

[14][15] [16] Prior to his work on the Gustafer Yellowgold project, Morgan Taylor was a multi-instrumentalist for Wilco members John Stirratt and Pat Sansone's band, The Autumn Defense on their 2004 Circles tour, co-wrote music for Lisa Loeb's 2012 album No Fairy Tales and has had a successful career as a sound and recording engineer working with Joseph Arthur, Jon Brion, Norah Jones, Regina Spektor, Rufus Wainwright, Duncan Sheik, Rich Robinson and others.

A self-taught cartoonist raised on MAD Magazine and Marvel Comics, Taylor began drawing what would become the Gustafer Yellowgold videos as a picture book project in winter 2004, during breaks of touring as the multi-instrumentalist for The Autumn Defense.