During his tenure as mayor, Pareja Cisneros stressed the urbanization and modernization of Otavalo such as the establishment of national parks, commercializing the region and expanding transportation across the city.

[3] His administration focused on infrastructure improvement, creating a stronger athletic program, and building better relationships with citizens.

[4] Surprisingly, in the 2004 elections, he was re-elected as Provincial Prefect as a member of the Institutional Renewal Party of National Action under the influence of Álvaro Noboa.

[3] For the 2009 political sectional elections, Pareja Cisneros announced his intentions to run as Mayor of Otavalo, but was narrowly defeated by Mario Conejo.

[7] During his tenure as mayor, Cisneros sought to urbanize Otavalo and to expand the cities commercial centers.

[1] In a 2018 interview, Cisneros confirmed plans to expand the cities stadiums under the projected cost of USD $1,400,000 and viewed the expansion as "nearly impossible, but doable".