The company became synonymous with home garages in Germany in the 1950s, and was widely known for introducing the Berry swing gate to German consumers.

[1] The following year, a nationwide survey held by Deutschland Test found the Hörmann Group to be one of the most popular family-owned businesses in Germany, with 100,000 customers expressing an overall positive experience with the company and its products.

[6] The Hörmann Group invested in 1aim, a full-stack AI building platform, in 2016, and offers the product in Europe through its existing distribution network.

Media reported that the company is paying approximately 1.5 million euro annually as part of the sponsorship program.

[10] The Hörmann Group was previously a sponsor of Formula One legend Michael Schumacher, who served as the company's brand ambassador.