Supermercados Internacionales HEB, S.A. de C.V. is the Mexican division of H-E-B, a private supermarket chain based in San Antonio, Texas, U.S.

It competes mainly with Soriana, Walmart México, Bodega Aurrerá, S-Mart, Chedraui and Casa Ley.

H-E-B caters to local customers by offering mostly Mexican-made products.

Supermercados Internacionales HEB also operates a discount store called Mi Tienda del Ahorro to compete directly with Bodega Aurrerá.

The locations run by the US division, simply titled Mi Tienda, operate more as Latino-focused specialty stores.