Holenarasipur Yoganarasimham Sharada Prasad (15 April 1924 – 2 September 2008) was an Indian civil servant, journalist and writer, best known as the media adviser to Indira Gandhi, former Prime Minister of India.
Sharada Prasad was born into an educated south Indian Mulukanadu Brahmin family whose mother-tongue is Telugu but who have been settled in Holenarasipura in the Kingdom of Mysore for at least a couple of centuries.
He then started his career as a journalist at the Indian Express Group and later joined the Publications Division of the Government of India as an assistant editor.
His stint as the editor of the journal was reported to have brought him to Indira Gandhi's notice, and she invited him to join her staff as the media adviser.
[2] His life has been documented in his memoirs, A Window on the Wall[8] and a series of newspaper articles under the title, The Book I Won't Be Writing.