HITC (formerly Here Is the City)[2] is a British football news website owned by GRV Media.

In February 2010 it set up a "Save Dave" campaign[3] to save a banker from losing their job after they were caught on live television viewing images of a model in the office.

[7] In December 2023 the website streamlined its news content to focus specifically on football and hired Graeme Bailey as Strategic & Operational Head of Football.

HITC Football was previously run by Michael Ramsay,[9][10] who left in 2022 to launch his own channel, The Irish Guy.

HITC Sevens is run by Alfie Potts-Harmer, whose six-month-old blog A Halftime Report won the judges' award—decided by a distinguished panel including Dan Walker of the BBC, John Cross of the Daily Mirror, Neil Ashton of the Daily Mail, and Owen Gibson of the Guardian—for Best Young Blogger at the 2015 Football Blogging Awards.