After watching the tapes of the early Ultimate Fighting Championships, he became interest in the nascent sport and sought to create his own event, forming HOOKnSHOOT at a gym in the small town of Boonville, Indiana.
[6] HOOKnSHOOT saw the introduction and beginning of many future MMA stars, such as UFC Middleweight Champion Dave Menne, UFC Heavyweight Champion Frank Mir and Antônio Rogério Nogueira, Ian Freeman, Ivan Salaverry, Hermes Franca, Chris Lytle, Travis Lutter, Gesias Cavalcante and Jeremy Horn.
[8] According to Osborne, he was inspired to promote women's matches after seeing her daughter and wife watch with interest tapes of Megumi Yabushita and other female fighters at the ReMix tournament in Japan.
[2] HOOKnSHOOT is considered the pioneer in Women's MMA,[8] and Jeff Osborne has been referred as "The Godfather of North American WMMA".
[6] In 2017, Jeff Osborne announced the close of HOOKnSHOOT, citing the lack of interest for local shows and financial incentives, as well his own age.