It is organized by the Belgian magazine HUMO.

[1] Every band that has not yet released an official recording, may enter the Rock Rally, by submitting a demo to HUMO.

The competing bands are assessed by a professional jury.

Many notable Belgian bands and musicians, such as dEUS, The Black Box Revelation, Evil Superstars, Novastar, Milow, Arid, An Pierlé, Das Pop, Admiral Freebee and Goose, launched their career in the Rock Rally.

Other finalists: Yokan (Audience choice), All-Turn, Hugs of the Sky, Jakomo, Uma Chine, Be Irving, Terms Other finalists: Danny Blue and the Old Socks, Ugly Weirdo Other finalists: Delta Crash, Equal Idiots Other finalists: Byron Bay Other finalists : Tourist LeMC Other finalists: Amatorski, Maya's Moving Castle, The Crackups, Psycho 44, The Mojo Filters, Gloria, Nele Van Den Broeck Other finalists: Berriegordies, Roadburg, the Galacticos, Hong Kong Dong, the Porn Bloopers, the Tabasco Collective, Way Other finalist: Freaky Age Other finalists: Yasja, Gabriella & the Professionals, Chow-chow, Rue Da Mort, Mensen Blaffen, Primitifs, The Beauty Trap