The company defines itself as an “Inventor for inquisitive minds”, offering a broad selection of products such as wooden and textile toys, home furnishings and accessories for babies and children.

In 1987, in order to expand their product range, the corporate family of HABA and Wehrfritz decided to found Jako-o GmbH, a joint mail-order company for children's fashion, toys and accessories.

The company filed for bankruptcy in September 2023 and later presented a restructuring concept: the Haba Familygroup wanted to maintain the Bad Rodach facility and close the favric in Eisleben (Saxony-Anhalt).

Today the company is firmly established in both the European and world markets – with distribution areas stretching from Japan, Russia, the Near East and Europe to the Americas.

However, progressively different materials have been incorporated: with dolls and fabric animals, rugs, furniture for children's rooms and illumination articles finding their way into the product range.